For this historically accurate sampling of
authentic 1930's fashion, Stella Blum, former Curator of the Costume
Institute at the Metropolitan Museum of Art in New York City,
selected for reproduction 133 representative pages from rare Sears
catalogs of the period (1933-1939). Hundreds of illustrations record
what men, women, and children were actually wearing in the '30s
when, as a copy line from the fall 1930 catalog proclaimed, "Thrift
is the spirit of the day. Reckless spending is a thing of the past".
Over 130 fully illustrated pages from Sears catalogs record what
men, women, children wore throughout 1930s. 133 pages of
black-and-white illustrations. Publisher's Note.